Just as a well-oiled machine transforms raw metal into precision parts, the recent collaboration between Visionaery Productions and GREAT Products has redefined the art of corporate video.
Based in Greenville, Michigan, GREAT Products impacts industries worldwide. As a beacon of engineered solutions, the company offers everything from metal stampings and plastic mold injection to fabricated products. They partnered with us during a pivotal rebranding phase.
Their mission was to infuse their global manufacturing processes with the same precision and excellence in their digital presence. As part of their website and logo revamp, GREAT Products enlisted Visionaery Productions to create video content that showcases their capabilities and cutting-edge technology, aligning seamlessly with their renewed brand identity.
Join us as we delve into a case study highlighting how strategic video production can illuminate the core of a company's operations and ethos, setting the stage for a future as bright as the products they create.
GREAT Products Project Challenge
Challenge
As GREAT Products embarked on a website and branding revamp, the need to enhance their digital marketing became clear. Historically limited in digital engagement, they now aim to boost their online presence to reflect their global reach and advanced manufacturing capabilities, important for attracting a broader audience in the digital age.
Solution
Visionaery Productions crafted video content to showcase GREAT Products' precision and innovation, highlighting their extensive manufacturing processes and dedicated team. The videos, enhanced with professional photography by Nik Degraaf, aligned with the company's dynamic new branding and elevated its visual narrative.
This approach showcased their technical expertise and corporate culture and aimed to boost their online discoverability and market competitiveness.
GREAT Products Industrial Video Production Process
Pre-Production
The pre-production phase for GREAT Products began with multiple consultations to fully understand their new branding, target audience, and envisioned video tone. These discussions shaped a production schedule that matched their budget, emphasizing efficiency and quality.
Our team meticulously planned everything, from assembling a skilled crew and securing high-quality equipment to conducting location scouts at their manufacturing facilities. This preparation was crucial for addressing potential filming challenges, such as shot composition, angles, audio, and lighting.
Together with GREAT Products, we crafted a detailed shot list as our blueprint for the production days. This list was instrumental in guiding our filming strategy, ensuring that every frame effectively conveys the precision and innovation at the heart of GREAT Products.
With a clear plan, our team was well-prepared and eager to translate this vision into compelling video content that would showcase the company's global impact and manufacturing prowess.
Production
Over two action-packed days, the Visionaery Productions team embarked on a cinematic journey across four distinct locations within GREAT Products' facilities. Each location demanded a half-day of filming, with our approach streamlined for efficiency and impact.
For equipment, we opted for a minimal yet powerful setup. Our primary camera, the Canon C70, equipped with a 24-70 F2.8 lens, was mounted on a DJI Gimbal to ensure smooth and dynamic movement.
Lighting was key to achieving the desired cinematic quality; we utilized an Aputure F22C on a roller stand, adept at blending with existing lighting for seamless continuity. The Aputure 600D provided the necessary punch when additional intensity was needed, complemented by a 4ft Titan Tube for subtle fill and backlighting—crucial for creating the moody, atmospheric visuals we envisioned.
Shooting in RAW 4K resolution at 60 FPS allowed us the flexibility to slow down footage of mechanical processes, highlighting the mesmerizing precision of the machines at work. This technique showcased the advanced technology behind GREAT Products and imbued the videos with a compelling, slow-motion aesthetic that captures the viewer's imagination.
Throughout the production, our team adeptly navigated the logistical challenges of moving between multiple locations, ensuring each setup was optimal for capturing the intricate details and robust capabilities of GREAT Products' operations.
Post-Production
After each day's shoot, we rigorously backed up the captured footage onto RAID NAS systems with additional cloud safeguards, ensuring no data was lost. Our team then meticulously reviewed the footage, selecting shots that best resonated with GREAT Products' new brand identity.
To match the industrial atmosphere, we curated a selection of royalty-free music that complemented the rhythmic essence of manufacturing. These tracks were chosen to enhance the visual storytelling and fit the industrial context. Initial edits were synchronized with a preliminary script intended for voice-over narration, guiding viewers through GREAT Products' manufacturing process.
We leveraged AI software from ElevanLabs to generate a temporary voice-over from the script, allowing GREAT Products to visualize the narrative and refine their direction for the professional voice-over artist. This step was crucial in shaping the final auditory layer of the project.
In color grading, we opted for cooler, blueish tones with enhanced yellows to amplify the visual impact and align with the brand’s aesthetic. This palette highlighted the sophisticated technology and added a contemporary, sleek feel to the footage.
Dynamic graphics were integrated to spotlight the technical aspects of the products and services, ensuring the content was informative and visually engaging. Throughout this phase, we maintained a continuous feedback loop with GREAT Products, adjusting to ensure the final videos perfectly encapsulated their brand vision.
The project concluded with a professional voice-over artist providing the final narration, adding a human touch to the polished visuals. This collaborative process resulted in a series of videos that effectively narrated and showcased GREAT Products' innovative spirit and technical prowess.
Learn more about the post-production process here!
Final Delivery: Industrial Videos
Our collaboration with GREAT Products culminated in a suite of visually compelling content designed to captivate their audience across multiple platforms. The final video centerpiece highlighted their capabilities, narrated with precision and flair.
Our production company also crafted a silent banner video for their website's homepage, providing a high-impact visual greeting. Shorter edits were tailored for social media and website integration, ensuring consistent messaging across all digital touchpoints.
We provided high-quality still images extracted from the color-graded footage and paired these with Nik Degraaf's professional photographs to enhance visual consistency.
GREAT Products provided enthusiastic feedback on the final deliverables, requiring minimal revisions. The initial impact on their digital platforms was overwhelmingly positive, boosting their brand presence and attracting more clients.
We are thrilled with the outcome and look forward to continuing our partnership with GREAT Products, helping shape their evolving future.
Industrial Video Production Services
If you’re in the industrial manufacturing field and looking to enhance your digital presence, contact Visionaery Productions.
Our video production agency specializes in seamlessly integrating manufacturing video into your marketing strategy, from websites to social media and beyond. Let us transform your vision into visually compelling content that drives results.
Reach out today and elevate your brand with Visionaery Productions.
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