Picture this: You’re a new patient searching for a dental practice. You land on a website and see a friendly video of the doctor welcoming you, explaining what to expect, and instantly making you feel at ease. You scroll down and watch real patients rave about their experiences, their fears before treatment, and how this dental office changed their perception of going to the dentist. Suddenly, you’re not just looking for a provider—you’re making a connection.
That’s the power of dental video production. And that’s exactly what we helped Dr. Kimberly Sherry achieve with her new dental office, Sherry Dental, in Ada, Michigan. Through a doctor welcome video, patient testimonials, and a sleek website banner video, we created a suite of dental video marketing assets that instantly set Sherry Dental apart from the competition.
In this case study, we’ll walk you through why these dental marketing videos were a game-changer, how we created them, and why every dental office, dentist, and practice marketer should consider dental videography as a core part of their brand strategy.
The Challenge: Standing Out in a Competitive Market
Opening a new dental office is exciting—but also daunting. Dr. Kimberly Sherry launched her practice in Ada, Michigan, a community already home to well-established dental providers. She had the skills, the experience, and a beautiful new office. But there was one problem: How do you convince prospective patients to choose you over someone they already know?
Dentistry isn’t just about cleanings and checkups. It’s about trust. Patients want to feel comfortable before they even walk through the door. But let’s be honest—most people don’t love going to the dentist. Dental anxiety is real, and without a warm introduction, potential patients might scroll past and pick a different provider.
A website alone wouldn’t cut it. Stock photos feel impersonal. Text-heavy pages don’t connect on an emotional level. Dr. Sherry needed a way to make an instant, human connection with her audience. Something engaging. Something personal.
She needed video.
The Solution: Creating Engaging Video Content
Nothing builds trust faster than video. A friendly face, a warm smile, and real patient stories make all the difference. Text and images can only do so much—video brings a practice to life.
For Sherry Dental, we created three key video assets:
Doctor Welcome Video – Dr. Sherry, on camera, personally welcoming new patients. Warm. Friendly. Reassuring. This video gave visitors an immediate sense of who she is and what to expect.
Testimonial Videos – Real patients, real experiences. No scripts. No actors. Just genuine stories from people who love their smiles.
Website Banner Video – A sleek, high-energy header video showcasing the modern office, state-of-the-art equipment, and inviting atmosphere. The first impression patients get when they land on the site? Polished. Professional. Personable.
Why these videos? Because they build trust. They ease anxiety. They enhance patient education. They help new patients feel at home—before they even walk in the door.
The Process: How We Brought Sherry Dental’s Brand to Life
Once Dr. Sherry decided to move forward, we got to work. Every great video starts with a plan, and this project was no different.
Pre-Production: Laying the Groundwork
First, we did a location scout at her brand-new office. This helped us understand the lighting conditions, audio challenges, and best spots for interviews and b-roll. We mapped out every detail—where we’d set up cameras, how we’d capture the space, and the best way to highlight the practice’s modern and welcoming feel.
Next, we prepped Dr. Sherry and her patients. We provided a list of key questions to help her feel comfortable on camera and ensure the testimonials felt natural. No stiff scripts—just authentic, real conversations. We also built a detailed schedule so that everyone knew what to expect. Leading up to the shoot, we kept communication open, answering any last-minute questions and making sure everything was set for a smooth production day.
The day before filming, we prepped and tested all gear. When shoot day came, we were ready to roll.
Production: Capturing the Story
We arrived early morning to load in gear and set up the interview location—the most time-consuming part of the process. To keep things consistent, we used the same setup for all interviews.
We chose the waiting room as our interview backdrop. It felt inviting and professional, the perfect setting for patient stories and Dr. Sherry’s welcome message.
For cameras, we used a Canon C300 Mk III for the main shot and a Canon C70 for the wide and close-ups. A two-camera setup made the interviews seamless and gave us flexibility in the edit.
For lighting, we used an Aputure F22C as the key light and added black cloth to shape the shadows. The result? A natural, cinematic look that felt warm and professional.
For audio, we used a Sennheiser MKH 416 shotgun mic on a boom pole, capturing crystal-clear sound.
We filmed Dr. Sherry’s welcome video and two patient testimonials first. Once those were wrapped, we moved on to “world-building” footage—b-roll that captured the energy of the office, enhancing the welcome video and video testimonials. Patients, colleagues, and friends came in to interact naturally while we filmed, showcasing the experience of being in the space.
To round it out, we shot clean, empty office footage to highlight the modern design and inviting atmosphere. We also returned on a separate day for exterior shots at sunset—a small detail that made a big difference.
Post-Production: Bringing It All Together
Once filming wrapped, we backed up everything and jumped into editing. We started by cutting down interviews to the strongest, most compelling moments.
From there, we added music, layered in b-roll, and refined the pacing to keep everything engaging and polished.
Next came color grading—we adjusted tones to make the footage pop while staying true to the office’s clean, calming aesthetic. We also enhanced the audio, ensuring every word sounded crisp and professional.
Finally, we delivered the final video assets to Dr. Sherry for review. The result? A set of powerful, engaging videos that immediately connected with her audience.
The Results: Why Video Was a Game-Changer
Trust is everything in dentistry. Patients need to feel comfortable before they even walk through the door. Dr. Sherry’s videos did precisely that.
A Stronger First Impression
Instead of scrolling through a wall of text, visitors were greeted with a warm, friendly video from Dr. Sherry herself. They could see her personality, hear her voice, and get a feel for what to expect. It felt personal. It felt real.
More Engagement, More Connection
The website became more than just a digital brochure—it became an experience. Patients weren’t just reading about the practice; they were seeing it, feeling it. Visitors stayed on the site longer, clicked through more pages, and spent time watching real stories from real patients.
Trust Built Through Testimonials
Hearing real patients talk about their experience made an impact. Their genuine words, emotions, and transformations resonated. Seeing someone else’s fears eased—and their smiles transformed—made potential patients feel like they could have the same experience.
A Polished, Professional Brand Presence
The website banner video set the tone immediately. Crisp, modern visuals gave the practice a high-end feel, reinforcing the quality of care patients could expect. It didn’t just look good—it made the office feel approachable, welcoming, and professional.
While it’s too early for hard data on appointment bookings, one thing is clear: patients are engaging, connecting, and trusting Sherry Dental more than ever.
Conclusion: Video Changes the Game
A dental practice isn’t just about services—it’s about trust, connection, and experience. Through a welcoming doctor video, heartfelt testimonials, and a polished website banner video, Dr. Sherry’s brand became more than just a name. It became a place patients felt comfortable choosing. Video transformed her website into a powerful first impression, building trust before patients ever stepped inside.
For any dentist looking to stand out, engage, and connect, video isn’t optional—it’s essential.
Ready to Elevate Your Practice?
Your patients are searching for you online. What are they seeing? A block of text—or a warm, engaging video that makes them feel at home before they even walk through the door?
At Visionaery Productions, we specialize in high-quality dental video production that builds trust, increases engagement, and strengthens your brand. Whether it’s a doctor welcome video, patient testimonials, or a sleek website banner video, we’ll help you connect with patients in a way that no static image or paragraph ever could.
Let’s help you build brand recognition and bring your practice to life. Book a free strategy session today and start turning website visitors into loyal patients.
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