In the bustling fashion world, showcasing new fashion products isn't just about displaying clothes—it's about keeping customers engaged and excited about what's next. Known for their standout designs and top-notch athletic apparel, Sky Manufacturing enlisted Visionaery Productions to create a video that captures the fit and style of their Fall/Winter 2025 collection.
This fashion video would be sent to the Sky Manufacturing client base to show off the unique fit and feel of the FW25 line. The following blog will detail the behind-the-scenes production process, offering a glimpse into how we brought their vision to life.
Fashion Brand Video Overview
Sky Manufacturing set out to produce a video that would highlight the quality and style of their latest fashion line, ensuring that their clients could see the value and appeal of the new designs. The focus was on their athletic apparel from the Fall/Winter 2025 collection, featuring about 30 articles of clothing designed for both men and women. The video needed to be concise, under five minutes in total, with each close-up shot lasting about three seconds to dynamically showcase each item's functionality and design.
Pre-Production Planning
Initially, Sky Manufacturing had planned to film their Fall/Winter 2025 fashion line outdoors by a lake, aligning with the collection's fall vibes. However, we had to adjust our plans due to unfavorable weather conditions. We opted for a studio setting at Imagine Lab in Grand Rapids, MI, which allowed us to control the environment while still aiming to capture the intended aesthetic.
Understanding Sky Manufacturing's vision and the preferences of its target audience—other athletic brands—was essential. These brands look for style, functionality, and innovation in apparel that they can offer to their customers. Our challenge was to showcase these elements in a way that would appeal directly to business clients in the athletic sector.
The planning phase involved coordinating with Sky Manufacturing, who provided a male and female model for the video shoot. Visionaery Productions was responsible for leading the video production, focusing on capturing the distinct features of the apparel. We scheduled about 45 minutes for setting up, followed by around two hours of filming, and then teardown.
The models alternated as they changed outfits, utilizing the well-equipped changing room at Imagine Lab to maintain a smooth flow and professional atmosphere during the shoot. This meticulous planning was key to effectively highlighting the collection's unique appeal to potential business clients.
Want to learn more about video pre-production? Check out our guide here.
Fashion Video Production Process
On the day of the shoot, the Visionaery Productions team arrived at Imagine Lab ready to set up. We started by assembling an 8x8 full grid cloth, positioning an Aputure 600d to shoot through it, serving as our key light. This setup was crucial for illuminating the talent while maintaining a soft, flattering light.
To enhance the visual contrast and add depth to the images, we also set up an 8x8 black negative fill on the shadow side of the talent. This helped sculpt the light and add a subtle contrast, which was particularly important for showcasing the athletic apparel’s textures and colors.
In the background, we used an Aputure F22c to ensure the lighting was balanced and that the backdrop levels were adequately brought up, creating a perfect setting for each outfit to stand out.
Once the lighting was dialed in with the talent standing in for tests, we moved on to preparing the cameras. We equipped a Canon C300 MK III with a Sigma 18-35 lens on a tripod to capture wide shots, ensuring we could get full-body frames highlighting the clothing’s fit and style.
We used a Canon C70 paired with a Sigma 24-70 lens mounted on a DJI Ronin RS2 gimbal for dynamic, engaging close-ups. Both lenses were fitted with 1/8-strength Tiffen Black Pro-Mist filters to soften skin tones and enhance the overall aesthetic.
With the equipment set, we began the actual fashion videography. The models alternated outfits, and we directed them through various walk-ins and poses, aiming to capture both full-body and detailed shots of the apparel. This approach allowed us to highlight not only the functionality of the clothing but also its stylish elements, appealing directly to Sky Manufacturing’s B2B athletic brand audience.
After capturing all the outfits, we concluded the shoot by wrapping up and packing the equipment, satisfied with the footage obtained and the professional execution of the shoot.
Post-Production
Once the filming was complete, securing and organizing all the footage was next. After backing up and sorting through the material, we moved on to the editing phase. The video required a compelling introduction and conclusion that incorporated Sky Manufacturing's branding logos, which are crucial for maintaining brand identity in all communications.
To complement the visuals and enhance the overall dynamic atmosphere of the video, we selected royalty-free music with an engaging electronic vibe. The choice of music was pivotal in setting the right tone for the video, aligning with the energetic and modern feel of the athletic apparel showcased.
One key feature of our editing process was the implementation of a side-by-side video format. This approach allowed us to display full-body shots of the outfits alongside close-ups simultaneously. This dual-view format was particularly effective in highlighting the detail and craftsmanship of each piece, providing a comprehensive view that would appeal to the B2B audience looking for both aesthetic appeal and functionality.
Additionally, we created motion graphics for each piece of clothing featured in the video. These graphics included each product's titles and key details, ensuring that the information was clear and easily accessible, adding an informative layer to the visual experience.
The combination of these elements—strategic branding, engaging music, a dual-view editing format, and informative motion graphics—resulted in a polished final product that not only met but exceeded Sky Manufacturing’s expectations for its showcase video.
Check out our video post-production guide to learn more.
Video Content Final Delivery
After completing the main editing phase, Sky Manufacturing requested only minimal revisions, mostly adjustments in the graphical titles. Once these changes were made, we proceeded to prepare the final deliverables.
We provided the video in both 4K and 1080p resolutions to ensure Sky Manufacturing had high-quality options suitable for various viewing platforms. Additionally, we created video thumbnails that could be used for promotional previews or social media posts.
Beyond the video content, we supplied a collection of still imagery extracted from the edited clips. These images, which included side-by-side comparisons, full wides, and detailed stills, were designed to be versatile for use across Sky Manufacturing's marketing channels. This range of content supports their ongoing marketing efforts and provides them with numerous options for engaging their B2B audience.
The founders of Sky Manufacturing were exceptionally pleased with the final results. The quality and execution of the video and accompanying materials exceeded their expectations, and they were eager to share this new showcase with their client base.
The successful completion of this project not only delivered a compelling promotional tool but also strengthened our partnership with Sky Manufacturing, setting the stage for future collaborations.
Visionaery Productions - Fashion Videography
Looking to elevate your fashion brand with stunning video content? Visionaery Productions specializes in fashion video production, crafting visually captivating videos that showcase the unique style and quality of your collections.
Whether you're launching a new line or revitalizing your brand presence, our team is here to bring your vision to life.
Contact us today to see how we can help your fashion brand stand out and captivate your audience.
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