Just as physical therapy revitalizes the body, a well-crafted video series can invigorate a brand’s online presence. Dr. Tyler Kinch, the leading physical therapist of Revolution Rehab, recognized this synergy when he approached Visionaery Productions for a comprehensive video strategy to enhance his Grand Rapids-based physical therapy business’s website.
Dr. Kinch envisioned a dynamic series of videos to engage visitors at every touchpoint on his homepage, transforming his site into a powerful tool for client attraction and retention. Visionaery Productions was thrilled to collaborate on this ambitious project, creating a suite of videos that now serve as the cornerstone of Revolution Rehab’s digital presence.
The Revolution Rehab Challenge
Revolution Rehab’s website, while functional, only featured a couple of testimonial videos and lacked comprehensive, engaging content to captivate and retain visitors. Dr. Tyler Kinch identified the need for a robust video strategy to not only enhance the website but also improve its SEO and elevate the overall brand quality.
With a significant portion of web traffic driven by targeted Facebook and Google Ads, it was crucial for the website to effectively convert these visitors into clients. Dr. Kinch sought Visionaery Productions' expertise to transform his site into a dynamic, visually appealing platform that accurately represented the quality and breadth of services offered at Revolution Rehab.
Our Video Marketing Solution For Physical Therapists
To address Revolution Rehab's challenges, Visionaery Productions worked with Dr. Kinch to create a video strategy designed to enhance every touchpoint on the homepage. This strategy included developing a video series tailored to engage visitors and communicate the clinic's unique value proposition.
We began with a captivating Website Header Video to immediately draw visitors in, followed by a compelling "Hook" Video to spark their interest. An "About" Video was created to introduce Dr. Tyler Kinch, his vision for Revolution Rehab, where he received his physical therapy degree and more. This provided a personal touch that resonated with viewers.
To highlight the specific services offered, we produced three detailed "Services" Videos, each focusing on a different aspect of Revolution Rehab’s offerings, such as sports performance, dry needling, cupping, how they develop a treatment plan, and more.
Finally, a powerful "Call To Action" Video was placed at the bottom of the homepage, encouraging visitors to take the next step and schedule an appointment.
Each video was meticulously crafted to align with Revolution Rehab’s brand values, ensuring a consistent and professional message that effectively communicated the benefits of its services. This cohesive video series not only enhanced the website’s visual appeal but also provided valuable information to potential clients, driving engagement and conversions.
Our Video Production Process
Pre-Production: Laying The Groundwork
In the pre-production phase, our priority was to fully understand Dr. Tyler Kinch’s vision and goals for the video series. We began with in-depth discussions to grasp the essence of what Revolution Rehab stands for and how Dr. Kinch wanted to communicate his message through the videos.
Given that Dr. Tyler’s office is located within the Loading Dock Gym, we decided to use this unique space for filming. Our team conducted a thorough location scout to identify the best areas within the gym for shooting. We evaluated the lighting conditions and the overall environment to ensure we could capture high-quality footage that truly reflected the dynamic and welcoming atmosphere of Revolution Rehab.
Dr. Tyler was able to secure some of his patients to be in the video, so we worked with him to develop a shooting schedule for the day. We would get there early, load in equipment/set up, patients arrive hourly for b-roll scenes, and then we finish out the day with Dr. Tyler's speaking portions.
Visionaery Productions prepped our gear, including two Canon Cinema Cameras, and created a shot list to cover all necessary scenes. We worked with Dr. Kinch to develop interview questions to ensure his expertise and passion came through clearly on camera.
With planning and preparation complete, we were set for a smooth and efficient shoot, ready to bring Dr. Tyler’s vision for Revolution Rehab to life.
Production: Bringing the Vision to Life
The production phase kicked off early on a Saturday morning at the Loading Dock Gym. Our team arrived well in advance to load in our equipment and set up, ensuring we had ample time to prepare before the first talent arrived. With about an hour to spare, we meticulously organized our gear and finalized our setup to ensure a seamless shoot.
As we cycled through the talent throughout the day, we navigated various scenes with different lighting conditions, capturing dynamic and engaging footage. For smooth and professional B-Roll, we used a Canon C70 attached to a gimbal, allowing us to film the vibrant atmosphere and authentic interactions within Revolution Rehab.
Once we had filmed all the B-Roll and talent, we transitioned to the interview setup. We utilized a two-camera setup, with one camera capturing a wide shot and the other focusing on close-ups. For lighting, we employed an Aputure 600d with a softbox as the key light and an Aputure F22C for a hair light. To achieve a balanced look, we bounced the key light using a reflector to lift the shadows on the fill side of Dr. Tyler’s face.
With everything in place, we guided Dr. Tyler through the interview questions, coaching him to deliver the best answers that would resonate with viewers. His enthusiasm and expertise shone through, making for compelling and authentic content.
After wrapping up the interview, we packed up our equipment and left the gym, satisfied with a productive day of filming. The footage captured during this phase laid a strong foundation for creating a series of videos that would elevate Revolution Rehab’s online presence.
Interested in adding branded video to your website? Talk to our video experts today!
Post-Production: Crafting Branded Videos
With filming complete, we moved into the post-production phase, where the raw footage would be transformed into a polished video series. Our first step was to back up all the footage to multiple drives and the cloud, ensuring everything was safely stored and easily accessible.
We began by cutting down the interview footage into their corresponding video themes and carefully selecting the best clips to create a compelling narrative. The B-Roll footage was seamlessly integrated into each video, enhancing the storytelling and providing a dynamic visual experience. Each video was meticulously edited to different upbeat songs, creating an engaging and professional final product.
Consistency was key, and we ensured all videos maintained brand alignment and effectively conveyed Revolution Rehab’s value proposition. Through professional editing techniques, we achieved a cohesive look and feel across the entire series. Color correction and audio enhancements were applied to ensure the footage looked vibrant and the sound was clear and balanced.
For the final touches, we added subtle animations and polish to the videos, making them ready for integration into the website. We also created custom thumbnails for each video and provided video still images for Dr. Tyler to use in his marketing efforts, enhancing his overall digital presence.
Dr. Tyler requested minimal revisions, and we provided all of the final deliverables for use on the Revolution rehab website.
The Outcome: Revolution Rehab’s Digital Transformation
The video series produced by Visionaery Productions significantly improved Revolution Rehab’s online presence. The videos enhanced the website’s engagement, keeping visitors on the site longer and boosting SEO. This led to increased conversions from Dr. Kinch’s Facebook and Google Ads, as visitors were captivated by the professional content, resulting in more inquiries and appointments.
The quality and professionalism of the videos elevated Revolution Rehab’s branding, positioning it as a leader in physical therapy in Grand Rapids. Dr. Tyler Kinch was extremely satisfied with the final videos, expressing his delight with how they perfectly captured the essence of his practice and exceeded his expectations.
This collaboration set a new standard for how physical therapists can utilize video to connect with their audience and enhance their brand.
Book a physical therapy session with Dr. Tyler at Revolution Rehab. He can help you with sports injuries, knee injuries, neck pain, and more. Revolution rehab will help you work through your injury to prevent surgery and relieve pain.
Dr. Tyler Kinch - Testimonial
Listen to what Dr. Tyler Kinch has to say about his experience working with Visionaery Productions.
Your Grand Rapids Video Production Partner
Ready to transform your website and elevate your brand with compelling video content? Visionaery Productions specializes in creating captivating and informative videos tailored to your business's unique needs. Just as we helped Revolution Rehab achieve a dynamic online presence, we can help you engage visitors, enhance SEO, and drive conversions.
As your Grand Rapids video production partner, we are committed to serving businesses throughout West Michigan. Contact us today to discuss how we can bring your vision to life and overhaul your website with professional video production.
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